Succeed in your data driven strategy in 9 steps

Clearly, digital transformation remains a subject for publishers. After Pearson, Dunod is publishing a new book on the subject: The new horizon of digital transformation – 9 pillars for developing a Data Driven strategy. The three authors are recognized experts on the subject: Jean Barrère is a consultant; Nouamane Cherkaoui is Director of Transformation at BPCE IT Solutions after a long career in numerous banking establishments; and, finally, Pejman Gohari is chief data & analytics officer at Bpifrance. Once again, this book aims to reconcile what all companies pride themselves on (their digital transformation) with reality (which is much less brilliant today).

Quite classically, the book begins with an assessment of the current situation in many companies. “Stakes and pathologies of data-driven transformations” aims to take stock of the real situation, its shortcomings and the blockages that prevent the desired evolution. The heart of the book is of course made up of a section entitled “The 9 pillars of data-driven organizations”. There, we really get into the how to carry out the famous transformation in nine steps or thanks to nine principles. Finally, a part is devoted to a very pragmatic and concrete vision of transformation, “Transformation into action(s)”.

The book does not escape some commonplaces on Apple, Uber, AI, etc. and franglish haters will have a few cold sweats. But it is clear that remembering what digital transformation is, in 2022, is not a luxury. The text of the book is very structured and allows you to move easily from one point to another according to your needs at the time. The examples, throughout the text or in dedicated boxes, are very numerous and allow us to see how the principles explained throughout the book have already been put into practice. Always very clear in their explanations, the authors take care – and this is undoubtedly their greatest added value – to point out the pitfalls and how to avoid them. Showing the will for a digital transformation, wanting a real digital transformation and succeeding in your digital transformation are three different things. Many are still in the first stage and will therefore have good use of this book.