User experience not taken enough into account

To guarantee a good use and a good adoption of a tool, it seems obvious to make sure that the user will find his experience pleasant, the adapted ergonomics and the easy use. This is especially true for websites and customer-facing apps. However, according to a study by Ferpection, very few companies are concerned about the feelings of their users in terms of experience. Thus 38% of companies never carry out UX research, user research or user testing and only 18% do so at least once a month.

The excuses presented by the respondents are very classic: the lack of budget (72%), the lack of skills and testers (70%) and the lack of time (54%) form the top three. 29% agree that it is simply not a priority. The preferred test is that on a prototype and model (carried out by 80% of companies at least from time to time), ahead of the test on an existing product or service (62%), 58% carrying out exploratory studies to understand their targets or identify a need.

Architecture at the heart of the user experience

The user experience is above all seen as a question of architecture 57% (clear and readable interface, etc.) ahead of a strategic vision, positioning and development of an offer (23%) and navigation (sequences, interactions, etc. – 11%). With a certain realism, companies concede that they lack maturity on the subject (not at all mature: 23%; somewhat mature: 29%; fairly mature: 25%; very mature: 23%). And the criteria for judging a good user experience are linked to the results obtained: satisfaction rate (66% of respondents), conversion rate (61%) and productivity gain (for example on development time, 54%) form the top three.